FOREMOST Nigerian franchise owners, Optima Media Group, have announced their readiness for the 5th edition of music reality show, Nigerian Idol.
The show is in partnership with Telecommunications Company, Etisalat Nigeria and carbonated drink, Pepsi, with other sponsors such as Payporte and Dabur Herbal.
The organisers said in a statement that the unveiling of the annual music TV reality show is billed to hold in the first week of this year, at a venue to be announced later, in Lagos.
According to the statement, the unveiling will also feature the public presentation of the three-man panel of celebrity judges for the show and modalities, including procedures for participation in addition to the offer of opportunity for a press idol to emerge through an on-the-spot singing competition. This, they say, will reward the top performer of the day with a prize of USD1000.
Group Managing Director of Optima Media Group, Rotimi Pedro, expressed delight in the potential of the platform to offer talented Nigerian youths with flair for music, the unique opportunity to express themselves on a global stage while creating a career path for themselves.
“We are delighted to be able to create the right and unique platforms across different fields for Nigerians to take advantage of and maximise their potential. We have successfully done this over the years on a global stage as the Idol franchise provides. Our further commitment is to work with more partners in achieving this,” he said.
According to Pedro, the winner of the show will get N7. 5 million, a Galaxy Tab, a phone, an iPod, a recording deal with Universal Music Company and a brand new SUV car. The first runner up, he said, will also get N1.5 million, a Galaxy Tab, phone and iPod, while the 2nd runner up will receive N1million, a Galaxy Tab, phone and an iPod. In addition, each of the finalists from 4th to 10th place will also receive N100, 000, a Galaxy Tab, phone and an iPod each.
Expected to perform during the course of the reality show, are past winners such as Yeka Onka, Mercy Chinwo, Moses Adigwe and Evelle.
For the show which begins in March, auditions are expected to hold between January and February across five Nigerian cities, including Benin City, Port Harcourt, Abuja, Ibadan and Lagos.
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