Wives of governors from 
             three states in the North 
             West, North Central and 
             South South geo political 
             zones of Nigeria are some of 
             the personalities penciled 
             to grace the first ever 1st 
             Ladies Pageant and Reality 
             Show that had already 
             flagged off in Port 
             Harcourt, the Rivers State 
             capital on Thursday. The all 
             ladies affair which is being 
             powered by Royal Salt and 
             Base Water Limited, would 
             pitch 37 contestants drawn 
             from the 36 states of the 
             federation including Abuja 
             whose ages would be between 
             18 to 35, as home mates.  
             The participants must not be 
             married or pregnant. 
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           The house mates would slug it out 
           for 7 weeks in a location in Lagos 
           where they are expected to play host 
           to the wives of the three state 
           Governors.
           
           Briefing newsmen in Port Harcourt on 
           Wednesday, the Managing Director of 
           X Media Communications Limited, Mr. 
           Tunde Lawrenson said the lady who 
           emerges overall winner of the 
           pageant and reality show would 
           cruise home with a Mitsubishi Jeep 
           in addition to a cash reward of N4 
           million, with the first runner up 
           caring away a Picanta Car plus N1 
           million cash.  He also added that 
           the 2nd runner up would smile home 
           with half a million Naira.
           
           Mr. Lawrenson whose company is the 
           media partner to the show sponsors, 
           further disclosed that the 3rd 
           runner up would be rewarded with 
           lots of professional contracts while 
           the winner, first runner up as well 
           as the 2nd runner up would represent 
           Nigeria at an international pageant 
           billed for the last quarter of the 
           year.
           
           He also announced that winners up to 
           the 10th position would become Brand 
           Ambassadors.
           
           Mr. Lawrenson further disclosed that 
           the audition which is ongoing in the 
           Rivers State capital, would follow 
           suit in the other states, including 
           Abuja, and expressed the hope that 
           state representatives who emerge 
           from the auditions would proceed to 
           Lagos where they would kick off the 
           pageant as house mates.
           
           Expatiating on the show, Mr. 
           Lawrenson emphasized that the show 
           was not a beauty pageant in the 
           strict sense, pointing out that the 
           least pretty lady may eventually 
           emerge the overall winner.
           
           “The First Lady pageant is not a 
           beauty contest but a test of 
           entrepreneurial skill in the woman.  
           We are trying to engender the 
           entrepreneurial spirit in the 
           Nigerian lady.  We want to create 
           more of the ladies of substance and 
           champions of industry like the 
           Okonjo-Iwualas, Oby Ezekwesili and 
           Dora Akunyili to mention but few” he 
           said.
           
           He said the project is all about 
           empowering the ladies so they can 
           compete favourably in the society, 
           adding that the show would bring 
           ladies of ages 18-35 together in the 
           same house for weeks, where they 
           would be saddled with different 
           tasks in business and 
           entrepreneurialship.  
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