AIRWAVES LINK: X-Factor battles Project Fame, Nigerian Idol


AIRWAVES LINK: X-Factor battles Project Fame, Nigerian Idol
TV viewership is about to get even more interesting in the country with the arrival of Glo X-Factor, another singing reality TV show that its organisers say has come to be the leader and not the follower.
Like Project Fame and Nigerian Idol which are presently the top two singing reality shows, X-Factor is also an international show that is just coming to Nigeria courtesy of Globacom, a telecommunications giant which is in rivalry with two other telecommunications operators, MTN and Etisalat that are also backing Project Fame and Nigerian Idol respectively.
Nevertheless that X-Factor has come five years after Project Fame and three years after Nigerian Idol, its organisers are confident that it will soon attain the status of the best among the trio and are ready to leave no stone unturned to ensure it assumes the leadership position among the trio because “X-Factor is the world’s number one music singing talent reality TV show and it cannot and won’t be less than that in Nigeria.”
They are indeed putting their money where their mouth is. Glo X-Factor has the biggest prize of the trio: N24m cash prize and a recording and management contract with the internationally acclaimed record label, Sony Music. Speaking at the unveiling of Glo X-Factor to the world during the week, Globacom’s Head of Reality Shows, Sulyman Bello said, “Glo is proud to be the one that has brought X-Factor and the attendant buzz it will generate across the continent.
Africa has been yearning for a programme of this optimum quality and we are privileged to have made it possible. “This is Globacom’s tenth year of operations and we had to do something special to signpost the milestone hence the gift of X-Factor to entertain and delight our teeming subscribers across Africa to thank them for their loyalty and patronage.”
Also speaking, Jamie Lyn, an executive with FremantleMedia that produces and distributes X-Factor worldwide, said, “The X-Factor is one of the leading entertainment shows of this generation and we’re absolutely delighted to be working with Glo to bring Nigeria its own version.
X-Factor has enjoyed immense success all over the world and we have no doubt it will enjoy the same success in Nigeria.”
Top Nigerian musician, Lagbaja, is also excited about X-Factor’s arrival and says of it: “X-Factor’s coming on the heels of other Glo-sponsored programmes like Glo Naija Sings and Big Friday Show is a historic event which underscores Glo’s profile as the biggest supporter of quality entertainment packages.”
The month-long auditions of contestants for X-Factor will commence in Abuja on April 13 and move to Port Harcourt and Lagos and also Accra and Kumasi in Ghana.

Comments